Christie Fraser

Information


Brand Identity
2025
BUR.JASBrand Identity
2025
Halley StevensonsPackaging
2024
Lekker Wine Store & BarBrand Identity
2023
Concious ConsumptionEditorial
2023
Visible World EPVisual Artwork
2023
Kalkan & Kastellorizo ZinePhotography 
2023
CPDRBrand Identity
2022
Cameron FraserBusiness Card Design
2022


©2025

LiveHouse

Brand Identity

2025







The task was to create a distinctive logo and brand identity for a new music venue in Dundee, Livehouse. With a 2500+ capacity, the venue is looking to attract a wide range of music talent, aiming to reclaim and reignite live music in the city.

Situated in the heart of Dundee's city centre,  the venue required an identity that will be loved by all audiences that and speak to the language of 18-35 year olds. So, it was important to create something that was new, but not too shiny - cool, is overused, but it was very important to connect to the target audience. 

The logo needed to be versatile and adaptable, ensuring seamless integration across all platforms, including the website, social media, and promotional posters.